How to Use Reddit for SEO [Without Spamming]
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Reddit is Organic
I was planning on sharing today how I got my Python course cited in ChatGPT without listicles or spamming, but I found a more interesting idea to write about!
Yesterday, I was running my monthly SEO town-hall-style meetup and Reddit came up, and I found myself discussing a cool idea, that I decided to share today instead!
Well, we all know how important Reddit is for visibility in LLMs. Reddit is a leading source across all AI search tools. It’s the top-cited domain on Perplexity, and among the top three on both SearchGPT and Google AI Mode [source].
And in case you didn’t know that, OpenAI officially uses Reddit as part of its training data [source].
Then, of course, we know that Google loves citing Reddit way more than we SEOs would like to see. It constantly raises eyebrows, really. Did you know that a Reddit thread can rank on Google within minutes 🤷? [source]
It’s the stuff fairy tales are made of for SEO people…
But the problem with Reddit is that it’s organic. If you try to hijack a thread to insert your brand, you will be easily spotted by Redditors and moderators. It’s not going to work. It can actually backfire for your brand.
The best engagements on Reddit about your brand are the ones that come naturally and organically, without you paying someone to promote your product or service around there. The strongest Reddit mentions are the ones you don’t manufacture.
That’s probably why Google and LLMs love Reddit…
But what can we as SEOs do then? How can we leverage that platform?
Let me tell you how!
Your New Customer Service Q&A Database
I wrote recently how Starbucks is now hiring more baristas as relying on automations backfired [source]. People want to engage with other people, it’s also more efficient sometimes (contrary to the popular belief that automation is always better)
There are moments when people would rather speak and engage with other people.
What if you use reddit as your customer Q&A forum? what if you direct users to your own brand subreddit where they can post questions about your brand and products, and get human-written informative answers.
What if your social media team uses reddit to engage with your customers on your brand subreddit.
I did this analysis over a year ago [source] and found many people are searching for brand subreddits.
Most of the time, these subreddits are not official. What if there’s an official one, where people can still post freely and ask questions, the only difference is that you are directing your customers to post their questions there.
You know how many brands have an FAQ page, that’s a great practice, but now your subreddit can supplement this page, and be a resource for every possible question your customers have.
If you’ve ever been on Facebook groups recently, you’ll see how many people are still engaging and asking questions there and some of those posts are also getting visibility in search, because that’s what people want.
And That’s a Wrap (Almost 😄)
SEO tactics are no longer limited to changes you make on the website in my opinion.
I personally audit Youtube, I audit socials, and I try to understand what factors and platforms impact a brand’s visibility in search and LLMS, then build my strategy accordingly.
And as simple as this reddit tactic is, I really think it would be useful for brands that have multiple lines of products or complex products that users can come back with questions about.
That’s that for today folks and see you next newsletter.
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Disclaimer: LLMs were used to assist in wording and phrasing this blog.